Amatara was already a well-established luxury hotel in a spectacular location under a different name and identity. The challenge was how to transition the business from offering luxury resort stays, to offering luxurious Wellness and Health treatments to a more niche market.
LIQUID’s overarching role was to assist in the transition of the business and brand into the new category. LIQUID researched the market, taking a look at global players to understand latest market trends in the newly booming sector of Luxury Wellness Retreats. Creating a concept and brand that took market trends and expectations to new heightsby combining them with the unique aspects of a Thai-style luxury wellness hotel, LIQUID was able to successfully roll out the brand.