Amatara Brand Strategy by LIQUID
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 Amatara 


Re-positioning and re-imagining a new hotel brand in Thailand

OVERVIEW

Amatara was already a well-established luxury hotel in a spectacular location under a different name and identity.  The challenge was how to transition the business from offering luxury resort stays, to offering luxurious Wellness and Health treatments to a more niche market.

 

SOLUTION

LIQUID’s overarching role was to assist in the transition of the business and brand into the new category. LIQUID researched the market, taking a look at global players to understand latest market trends in the newly booming sector of Luxury Wellness Retreats.  Creating a concept and brand that took market trends and expectations to new heightsby combining them with the unique aspects of a Thai-style luxury wellness hotel, LIQUID was able to successfully roll out the brand.

Amatara
Amatara
Amatara
Amatara
Amatara