Scoozi, a long-established top 5 pizza brand in Bangkok hadperhaps in recent years begun to lose some of its shine, compounded by the Bangkok dining scene exploding with excellent array of products from all over the world. With new ownership the company was setting about fixing these challenges with their sights set firmly on re-launching and creating a regional authentic pizza restaurant chain.
LIQUID was engaged to bring about change from the start. Working with the senior management team to capture their vision for the future of Scoozi, LIQUID carried out consumer testing and team management interviews to create a complete understanding and brand position. From this strong branding platform LIQUID was able to create a new identity, brand image and a sharpening of their incredible story. LIQUID was also responsible for a rethink and redesign of their delivery assets, signage and menu.