Mercury, a long-established distribution company in Myanmar, needed a re-boot if it was to profit from the wave of international brands looking for distribution partners in Myanmar. This level of ambition and vision required a highly-developed brand that could help the business reach new heights locally and internationally.
Zarla, the new name meaning ‘network’ in Palilanguage, reflects the shift of the business to the top levelof distribution services in Myanmar. A review of the local market showed us we needed to go further afield to find a business that could be considered a comparable brand in terms of positioning and customer focus. LIQUID broadened the market research net to include global players that were making waves in their own markets. The result is a modern brand with a clear focus on communication and superior network infrastructure, leading the way in innovation and highly engaged customer retention.