When ShweTaung Group asked LIQUID to help create the brand for Junction City, it was early on in the construction process. The challenge was how to articulate the vision strategically and creatively, to work across multi use real estate (retail, residences, commercial, hotel) to be able to clearly position the brand within the wider Junction Group.
By positioning the brand clearly within a strong concept emblematic of the strategic proposition, LIQUID was able to guide the brand identity development and subsequently the architects to reflect the brand concept in the interior environments, whereby both the brand promise and experience were in unison.