Rivir
As part of a commission from a leading Australian cosmetics brand we were asked to conceive and develop a premium, CBD based brand and associated range of skincare products and packaging.
Services
- Brand Research
- Brand Strategy
- Brand Naming
- Brand Identity
- Brand Expression
- Brand Book
- Packaging
- Brand Collaterals
Solution
LIQUID’s goal was to communicate the difference that a CBD infused skin care product has compared to a normal range of skin care products. While the CBD ingredient certainly increases the efficacy of the product, we wanted to highlight the fact that it also makes you feel better to; it uplifts your mood – hence our concept was about feeling good from the inside out, which was reflected in the name and logo design (the symmetry symbolising the inside-out concept); to feel good, is to look good.
