BRANDING &
COMMUNICATIONS
AGENCY

1 ANALYTIX
Branding / Identity
ROOJAI INSURANCE
Research / Strategy / Verbal & Visual ID
HIGHWAY
Research / Strategy / Verbal & Visual ID / Environmental Branding / Communications
YOMA BANK
Research / Strategy / Internal / Verbal & Visual ID / Environmental / ATL, BTL & Digital Communications
YUM YUM XCITE
Research / Strategy / Visual ID / Brand Platform / Packaging / ATL, BTL & Digital Communications
NAGAR PYAN
Branding / Packaging

BRANDING & COMMUNICATIONS
AGENCY IN BANGKOK AND YANGON

LIQUID BRANDING is a branding consultancy predicated on the understanding that a successful brand is a successful business. Strategic thinking underpinned by insightful research inspires us to create on business brands and marketing communications that emotionally connect with the audience and disrupt the marketplace in a positive way.

LIQUID is NOT a Bangkok or Yangon ‘whacky creative agency’ offering design without anchor; it IS a marriage of business nous and strategic thinking that spawns clearly defined and business directional, innovative creativity - on course, on brand and right on the money.

SEE OUR WORK >

COMBINING SCIENCE AND ART TO CRAFT BRAND STRATEGY AND MARKETING COMMUNICATIONS IN THAILAND AND MYANMAR

As firm believers in the oft-quoted maxim that ‘creative without strategy is art, creative with strategy is advertising’, at LIQUID, you’ll find detail-oriented analysts who forensically examine a brand’s situation, methodically reviewing quantitative and qualitative data to map strategic opportunities; and creative left-fielders who develop those strategic opportunities into compelling brand experiences, impactful verbal and visual identities and powerful communications which delve deep into the psyche of the intended audience.

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INSIGHTS

Strategic decisions have to be grounded upon reality – insights into the people you want as brand advocates are essential, as is a detailed understanding of both business challenges and objectives. Through the garnering of relevant qualitative and quantitative data on the target audience and from internal and external stakeholders, as well as a brand audit, we can uncover insightful pearls of brand significance and use them to optimum effect.

INSIGHTS

STRATEGY

Research can reveal the ideal strategic path for a business and brand to follow; defining the brand strategy is half-way to winning the hearts and minds of the target consumer. The strategy aims to plot the opportunities that exist within the marketplace to ensure that the right attributes of the brand are developed and underscored by effective positioning and definition.

STRATEGY

IDENTITY

Semiotics is paramount in winning cultural capital, which is what an effective and impactful brand identity helps to achieve. The verbal identity including naming, tagline, key messages and tone of voice is the oral + aural bridge between product + service and brand advocate; whereas the visual identity associates in the audience’s neural network a brand connection from colour, iconography, typography and visual graphics.

IDENTITY

EXPERIENCE

Designing the customer experience is an integral part of brand interaction; the promises made to the market have to be delivered upon or best of all exceeded. As the power of the brand lies in the mind of the consumer, moments along the customer journey and interaction can be elevated to leave a lasting epiphanic memory and generate that loyal army of brand advocates, sharing the love through social media.

EXPERIENCE

COMMUNICATIONS

Selecting the appropriate communication channels, whether through traditional print and TV media or through online and social media, goes in harmony with the brand strategy. Whether for existing brands, or new brands, LIQUID proposes and executes agreed communications plans which utilise the most effective channels in respect of the target audience.

COMMUNICATIONS

SUCCESSFUL TRACK RECORD OF BRANDING PROJECTS IN THAILAND AND MYANMAR

LIQUID has an extensive and broad range of experience across many different industries. A browse through some of the examples of our work below will take you through Financial Services, Tech, FMCG, Real Estate, Hospitality, Automotive, Construction to name a few.

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STRATEGIC BRAND AND
COMMUNICATIONS AGENCY,
BANGKOK AND YANGON

Initially assisting clients in Thailand with creative branding, LIQUID developed into an integrated marketing communications agency driven by client demand to provide marketing services beyond the remit of branding. Today LIQUID firmly occupies a space it calls strategic branding and communications; helping start-ups, SMEs and multinationals to find their voice through effective brand strategy, creative excellence and insightful communications.

LIQUID has offices in Bangkok and Yangon at which you will find many languages spoken and communicated; where detailed analysts swap insightful info with creative and artistic souls, and business savvy operators bring each project to successful fruition. If you are looking for an independent brand consultancy to improve your brand’s performance or help you get started, then get in touch with LIQUID today.

THAILAND

82/62 The Noble House, Ekkamai Soi 22
Bangkok 10110 Thailand
Tel +66 (0)2 391 3893
Email: info@liquid-branding.com

MYANMAR

6th Floor, 99 Condo, Dhammazedi Road
Kamayut Township, Yangon, Myanmar
Tel +95 99768 06060
Email: info@liquid-branding.com

WORKING AT LIQUID

Do you dream of plotting the most incisive brand strategy, crafting the most visually outstanding identity, or being part of a team where you can really make a difference? If so, then we want to hear from you. Don’t be shy, use the form below.