True Money

TrueMoney provides nationwide agent money transfers utilising over 20,000 agents in Myanmar. They are part of the CP Group in Thailand (one of the largest organisations in the country) and operate across South East Asia. LIQUID was engaged to refresh and improve branded marketing communications across all core media channels including TVC, OOH, OGA, and Print as well as Facebook.

Services

Market Research
Creative development
Campaign planning
Mascot
TV Script development
TV Production
Photography
Media buying (OOH, TV, OGA, Print, Facebook)
Advertising strategy
Campaign monitoring and reporting

Solution

Our research showed that there was a lack of a clear understanding in the marketplace regarding the brand and its USPs. This presented an opportunity to adjust the message of the product, and clarify its value proposition for the audience. Our creative solution, in order to make tangible an intangible abstract product was to create ‘The Careman’. The Careman epitomizes the brand values, and allowed us to communicate multiple messages over many campaigns. LIQUID developed multiple strategies and executions through all channels and produced several high quality TV commercials to ensure the brand consistently resonated with the target audience and increased market share.

LIQUID developed multiple strategies and executions through all channels and produced several high quality TV commercials to ensure the brand consistently resonated with the target audience and increased market share.

Key Success Indicators

Averaged 12M reach per month, approximately 20% of Myanmar population

Agent specific lead generation campaign, leads generated 1,537 in 4 week recruitment campaign

Total reach 59M at CPR of $0.001

TVC total reach at 79% of viewership

Testimonial

Alex and the LIQUID team contributed greatly to the branding and marketing efforts of True Money Myanmar. Their professional and collaborative approach resulted in quality creative campaigns that exceeded our expectations. Since working with LIQUID, TrueMoney Myanmar’s brand awareness and recognition increased significantly. The campaigns they worked on elevated our business and created a lasting impact. They approached our account with a strategic mindset and executed each campaign with creative brilliance.

Christo de Wit,
Managing Director, True Money

True Money

Services

Solution

Key Success Indicators

Testimonial

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