Laos Derm Silk
Lao Derm Silk is a provider of high quality silk products in Laos, made in the traditional way from only authentic, locally produced silk. The business had been running for a number of years, but without any clear business or brand strategy, and vision. LIQUID’s role was to help the business understand how to position itself to achieve its business growth goals.
Services
- Market & Competition Research
- Brand Workshop
- Brand Strategy
- Brand Identity
- Brand Expression
- Environmental Branding
- Brand Book
Solution
Organizing the right brand research was key to uncovering the data and insights needed. Through primary and secondary research, LIQUID was able to source and highlight key considerations – critical in being able to map out the brand strategy for the business. We discovered and defined a clear direction for the brand to help grow the business, executing across all phases and touchpoints to complete the brand development and bring the brand to life.
