Minor Residences
Minor Residences include several projects with luxury villas for sale – Avadina Hills, Layan Residences, and Kiara Reserve in Phuket; The Estates Samui at the Four Seasons Samui, and Residences at Four Seasons Chiang Mai; and Anantara Residences in Desaru Malaysia. LIQUID’s brief is to help drive awareness and interest for these uber luxurious villas.
Services
- Campaign Strategy
- Media Planning
- Digital Media Buying
- Creative Adverts
- Animated Videos
- Tracking and Reporting
- Event Management
Solution
Targeting HNWI through social media, we have been able to drive significant awareness for the projects, as well as lead generation in a diverse range of markets – from Hong Kong to Thailand, and to the Middle East.
Key Success Indicators
Campaign Reach
3.6M
Average CTR
4.77%
Page Reach
15.8M
Followers Added IG
33.6K
Followers Added FB
17.5K
Testimonial
Alex and his team made it so easy for me to run Minor’s branded residences marketing workstream with minimal in-house resource. They built our branded residences social media presence from scratch, and helped us generate qualified leads from our different target geo markets. When we launched a new brand, LIQUID was there to support us every step of the way, from design and pre-press of our marketing kit to brand awareness digital campaign and launch event in Bangkok.
Melissa Vijaya
Marketing Director, Minor Residences