Wellington College Bangkok
Wellington College is a leading private school from the UK, opening as an international school in Thailand. Their brand had been developed for use within the UK context, but it needed to be adapted to work within the cultural context of Thailand.
Services
- Brand Research
- Brand Strategy
- Brand Identity
- Brand Expression
- Brand Collaterals
- Brand Book
- Video production
- PR
Solution
LIQUID performed research on the core audience demographics to understand the needs and wants of the different audiences and applied the findings to the Wellington College brand, adapting and adjusting as needed, without compromising the original spirit of this famous educational brand. Once the brand strategy was evolved as well as the brand touchpoints to reflect the updated branding, it was “trans-created” into Thai language for use within the local market.
