Wellington College Bangkok
Wellington College is a leading private school from the UK, opening as an international school in Thailand. Their brand had been developed for use within the UK context, but it needed to be adapted to work within the cultural context of Thailand.
Services
- Brand Research
- Brand Strategy
- Brand Identity
- Brand Expression
- Brand Collaterals
- Brand Book
- Video production
- PR
Solution
LIQUID performed research on the core audience demographics to understand the needs and wants of the different audiences and applied the findings to the Wellington College brand, adapting and adjusting as needed, without compromising the original spirit of this famous educational brand. Once the brand strategy was evolved as well as the brand touchpoints to reflect the updated branding, it was “trans-created” into Thai language for use within the local market.
Testimonial
“We engaged LIQUID to adapt the Wellington Bangkok brand narrative and visual identity to resonate more directly with a discerning Thai audience. LIQUID conducted a thorough qualitative study with our parent community and effectively applied key insights from this research to deliver a complete set of visual and verbal guidelines for the marketing team in the form of a comprehensive brand book. This in turn enabled our marketing communications to be distinct, whilst conveying the ethos of the Wellington brand to prospective families in Thai and English.
The LIQUID team was great to work with, highly professional and have a deep understanding of the international schools market in Thailand.”
Dr. Peter Church, Bursar
Wellington College Bangkok