The right way to create a brand is to build it with a clear strategy in mind that delivers on the business needs
Your Brand Strategy is Key To Market Success
We build insightful and effective brand strategies that our blueprints for market success, based on real-world market research and data
Product Offer
LIQUID helps define and refine your product offer through research and market insights. We align your product range with your brand strategy and business goals, highlighting their features and benefits, ensuring your offer stands out and connects with your target audience.
We enhance every stage of the customer journey, integrating online and offline touchpoints using our proven 5E approach: Entice, Enter, Engage, Exit, and Extend. Our team creates seamless experiences that reflect your brand, increasing positive interactions and delivering growth.
Within positioning strategy, there are always opportunities for differentiation that enable your brand to stand out in the marketplace.
We develop tailored brand positioning strategies based on research and competitor analysis that drive differentiation and lead to definitive market growth.
Setting clear brand goals helps every business understand why they truly exist and what they are aiming to achieve.
Whatever your stated goal, we’ll work with you to help crystallise it into tangible points, and build it into your overall brand strategy so that all stakeholders are in alignment for long-term success.
Defining and understanding your culture is a significant part of branding, especially when it comes to customer service and experience. Aligning the company culture with the desired positioning, vision and experience is key to delivering on any brand promise.
LIQUID shapes your brand’s culture and values through research and brainstorming sessions to help you build the right strategy for enduring growth.
Why should your customers care? It’s a simple question that is often overlooked. Whatever business you are in, every customer needs to feel that they are getting value from you – either functional or emotional; or intrinsic or extrinsic.
We create a value matrix for your product that outlines the actual and perceived value for different customer segments, and distill it into your value proposition, crafting messaging that highlights your strengths and differentiates you from competitors.
Many businesses grow organically and without a coherent brand architecture. Understanding how to integrate a collection of products, brands and businesses is critical to ensuring internal and external stakeholder understanding.
We structure brand architectures based on extensive internal and external research, in order to maximise efficiency, clarity and sustainable corporate growth.
