Tops Care
Central Group approached us as they wanted to launch a pharmacy brand within their retail network. As a competitive market which is highly dynamic, there were some key considerations to be aware of including how the healthcare industry is likely to evolve over the coming years with the implementation of tech and AI.
Services
- Consumer Research
- Market & Competition Research
- Brand Strategy
- Brand Naming
- Brand Identity
- Brand Expression
- Environmental Branding
- Brand Book
Solution
From the customised research, we were able to source the right insights and data that provided a roadmap for the brand positioning strategy, ensuring it was future proofed for potential add on products and services. From there we were able to craft the identity to leverage any existing brand equity, and to visually implement the key USPs and create visual impact in a cluttered and competitive marketplace.
