This issue has many moving parts and is quite a complex story involving multiple stakeholders. We wanted to create an easy to understand story, so that the audience could engage with the topic and comprehend the issues easily. We developed a series of characters in LINE app style illustration designs that enabled us to tell the story in an engaging and emotive way. This combined with two events, one for stakeholders including supermarkets and government officials, and one panel discussion with national media ensured we significantly exceeded client expectations.