Jotun Paints

LIQUID was engaged to create a product launch event for Jotun Paints in Thailand. The requirement was to create and formulate an event that allowed for the presentation of new products and a new colour collection, in an interesting and engaging way for customers, resellers and the media.

Services

  • Research
  • Experience Planning
  • Creative Concept
  • Event Design
  • Display Design
  • Print
  • Fabrication & Display Production
  • Merchandising
  • Video Production
  • Event Management
  • Digital Displays
  • F&B

Solution

Our solution was to conceptualise innovative creative ideas for the product display and for the user experience while attending the event. Jotun occupies a premium positioning within the paint market therefore the quality of the production and the accurate representation of the colours in the product displays was of paramount importance. LIQUID spent considerable time in the design and production process to ensure that the finished display units were of incredibly high quality and offered an innovative and engaging interaction for the event attendees. LIQUID continues to support Jotun Paints Thailand – and around the region – with events and activation.

LIQUID spent considerable time creatively conceptualising unique and novel ways for customers and stakeholders to experience the product. Further, in the design and production process, it was imperative to ensure that the finished display units were of incredibly high quality and offered an accurate representation of the superior finishing of Jotun paints for all to admire.

LIQUID continues to support Jotun Paints Thailand – and around the region – with events and activation.

Testimonial

“We’re delighted to have had a successful launch of Jotun’s 2024 Global Colour Collection in Thailand. LIQUID were instrumental in executing the brief, and managed a wonderful event with precision, engagement and creativity – I’d like to thank them for their hard work and congratulate them on a great execution of the launch.”


Hsiao Mae Wu,
Marketing Director Jotun Thailand

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