ISO Motorcycles
Iso Motorcycles is an Italian heritage brand established in the 1930s in Italy. Famed for its motorcycles and its Isetta bubble car, the brand today, under the helm of Ferruccio Lamborghini, has reenergised itself as an EV motorcycle manufacturer.
Services
- Brand Research
- Brand Strategy
- Brand Identity
- Brand Expression
- Brand Collaterals
- Brand Book
- Videography
- Marketing Strategy
- Social Media Marketing
Solution
LIQUID’s engagement was first to research the market, and understand how to take the brand from a classic heritage position, and reposition it as a leading EV motorcycle manufacturer in SE Asia. Once the correct brand strategy was in place the next step was to complete the brand identity in such a way that it leveraged the heritage of Iso, but also communicated its progressive and forward-thinking vision.
Once the brand development was complete, the next step was to start methodically building brand awareness within the industry, to help support distribution and sales.
Once the brand development was complete, the next step was to start methodically building brand awareness within the industry, to help support distribution and sales.
Iso is a brand with a beautiful history, full of romance and stories. With such a unique heritage, it was important to not lose this wonderful brand equity when repositioning into the EV space.
A carefully thought out strategy was developed with the core parts of the promise coming together under the tagline, “Italian Spirit Recharged” that conveys its Italian credentials, a focus on the ride, and the fact that the brand is now EV focused.
Key Success Metrics
Page Follower Growth
1,200 – 8,310 (590%)
Follower Growth
800 – 6,553 (700%)
Total Reach
1.9M motorcycle enthusiasts in Hong Kong and Malaysia
Oct ‘22 - Mar 23
