Charterhouse Online
Charterhouse is a prestigious private school located in the UK. Established in 1611, the school also now offers a premium online education for students studying A Levels and GCSEs, combining world-class teaching with the flexibility of digital learning. The challenge was two-fold:
- Brand Perception: Communicate the school’s premium positioning in a competitive online education market.
- Lead Generation: Drive qualified enrolment enquiries from parents and prospective students looking for online A Levels and GCSE programmes.
Services
- Media Planning
- Media Buying
- Script Writing
- Video Production
- Digital Marketing
- Digital Advertising Design
- Campaign Management
- Marketing Consultation
Approach
LIQUID crafted a comprehensive solution that combined brand storytelling with data-driven digital marketing:
- Hero Video Production
LIQUID produced a high-quality promotional film to showcase the unique benefits of studying at Charterhouse Online. The video communicated the school’s academic excellence, personalised support, and innovative online learning environment – visually reinforcing the premium nature of the brand. - Targeted Meta Campaigns
Using Meta’s ad network, LIQUID built a dual-track campaign targeting:- Parents: Highlighting academic rigour, expert teachers, and future opportunities.
- Students: Emphasising flexibility, independence, and the online campus experience.
- Creative assets were carefully designed to reflect Charterhouse’s premium identity while staying relatable to the audience. Campaigns were optimised for lead generation, ensuring budget efficiency and high-quality enquiries.
Testimonial
We were incredibly impressed with the level of sector knowledge from LIQUID and the dedication they put in to our campaign. Their support made a significant difference to our enrolment for the start of the academic year.”
Michael Gates, Programme Director
Charterhouse Online (UK)