Kusala Resorts
Dissatisfied with the different existing brands that the client could use to run his property, the client decided to create his own one – for the 4 star+ resort market with a focus on wellness in the Asian region. This required a brand that answered the core needs of the market and appealed to a global audience looking for an authentic Asian experience.
Services
- Brand Research
- Brand Strategy
- Brand Naming
- Brand Identity
- Brand Expression
- Brand Collaterals
- Brand Book
Solution
LIQUID undertook market and consumer research to understand the best way to position the brand and answer the client’s brief. The research allowed us to build a clear strategic roadmap and guest experience. As a brand based on authenticity and delivering well-being, the brand name “Kusala” – a Pali word which means doing the right thing leads to happiness and well-being – was perfectly suited to reflect the brand essence, from which the brand identity flowed naturally.
