Junction City

When Shwe Taung Group asked LIQUID to help create the brand for Junction City, it was early on in the construction process. Planned as the premier destination in downtown Yangon, the challenge was how to articulate the vision strategically and creatively, so that it engaged the market, while at the same time have the flexibility to work across each of the multi-use real estate assets.

Services

Brand Research
Brand Strategy
Brand Identity
Brand Expression
Brand Experience
Environmental Branding
Brand Book
360 Marketing Communications

Solution

By positioning the brand clearly within a strong concept emblematic of the strategic value proposition, LIQUID was able to guide the brand identity development and subsequently the consultant architects to reflect the brand concept in the interior environments, whereby both the brand promise and experience were in unison. The brand identity reflected the premium positioning of all of the assets, and is used cohesively across all touchpoints.

Testimonial

“LIQUID developed the Junction City branding for us. It was a challenge as it had to work across each of the multi-purpose real estate sub-brands. We are proud of the Junction City branding that LIQUID created and have been very pleased with their creative marketing and advertising support since the launch of the brand.”

Sandy Myint,
Marketing Director
Junction City, Myanmar

Junction City

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Solution

Testimonial

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