Promotional campaigns

A promotional or marketing campaign is a strategy designed to maximise brand awareness and or sales. A promotional campaign can utilise both below and above the line communication which creates synergies in terms of media communication. An analysis of the market precedes the creation of a marketing calendar where specific types of promotion can be planned throughout the year. Liquid, as a fully integrated marketing communications company, can create marketing plans which utilise print media, advertising, direct marketing, online promotions as well as PR and publicity stunts for product launches.