The senior management of Sansara had a vision of how they saw the product and the brand, but needed assistance to help develop it and bring it to life. The question was how to do so based on the opportunities and threats which exist in this segment in Hua Hin and Thailand as a whole.
LIQUID’s role was to work with Sansara to develop the brand from the theoretical into the actual, by crafting a product strategy, a brand strategy and identity and ongoing marketing communications which would speak to the target audience.LIQUID redesigned the brand from the ground up to include a world class logo identity and a clear brand position that could be understood by all internal teams as well as by consumers who were not used to purchasing this type of fully featured property offering.