LIQUID has worked with Chevrolet almost since their introduction into Myanmar. As a new brand, they needed support across multiple channels and development of creative to match with the international quality that they are known and respected for.
LIQUID was able to clearly position the brand within the narketplace and differentiate the product against the mainly Japanese competition. Allocating budget across multiple channels including print, OOH, digital, social and BTL, LIQUID was able to help Chevrolet garner quick market share.