Below the line / Above the line advertising agency

Liquid is an integrated marketing communications agency which plans and implements both below the line and above the line marketing campaigns. Below the line communication is to effectively increase sales via the use of targeted consumer campaigns, whereas above the line is to increase brand awareness with the added exception of tactical or price driven campaigns. Liquid's ability as a one stop shop creates integrated plans which are more efficiently implemented and ensures consistency of message by minimising the number of project stakeholders.