Advertising

The nature of advertising has changed dramatically with the advent and use of new technologies and media used by the public. For example TV advertising has dropped significantly with the advent of digital TV and the growing use of the internet. This has had knock-on effect on the growth of 'out-of-home' advertising where the strategic use of posters billboards and other forms of communication have become paramount. As a result new innovative messages and creative concepts as well as new technologies to revitalise existing formats are imperative in order for people to memorise the brand.